In this article from marketwatch.com entitled: “Fighting the fat on kids Food firms say healthy choices taking hold; ads under fire”
There is a quote from the VP of Pepsico: “We are about real action,” Taaffe said. “Our aim is to lead the industry in our choices and programs that lead to a healthier lifestyle.”
For instance, she said PepsiCo’s school strategy involves stocking elementary-school vending machines only with “Smart Spot” foods, the company’s name for healthy alternatives. In middle and high schools, 50 percent of snacks and drinks would be healthy, and 50 percent would be “fun for you” foods — junk food.
“fun for you foods” – take the ‘junk’ out of junk food and put in the fun! Instantly the message is that ‘junk food’ is no longer junk but simply ‘fun’ – no longer bad for you…it’s fun
